Most people think that the first step to selling their home is to list it on the MLS. In reality, to be an effective seller you have to make preparations prior to listing your home. During this pre-selling process, we encourage you to look at your home through the eyes of a potential buyer. Also, make sure you have a Realtor that understands the importance of the pre-selling preparations. In this post, we offer some of the tips given to our clients to assist them in preparing their home to be put on the market. (For a copy of our complete pre-selling and selling guide contact us at the information listed below.)
TIP: First impressions are critical! You’ll never have more activity in the home than you will in the first three to four weeks of the listing. The reason is simple: there are buyers out there who have seen everything already available who have yet to find “The One.” They are just waiting for something new to come on the market. Also, real estate agents in the area will be coming by in those first few weeks to familiarize themselves with your property. Making the most of those first initial weeks comes from careful planning ahead of time.
SELLING YOUR HOME IS DISRUPTIVE
First of all, we want to set expectations up front about the selling process by keeping in mind that when selling your home you are putting your time at the mercy of prospective buyers. Your lives will be displaced for awhile, and requests for a showing may come at very inconvenient times. Remember this is temporary and cooperating with agents when they call for an appointment will make this process easier for all parties involved. Even though it may be inconvenient for you to have the house shown, you may never get another opportunity for that particular prospect to look at it again. Also, if a Buying Agent feels that if a property is difficult to show because of restrictions the owner has placed on it, they may not choose to tell their clients about the home. Keeping a positive mindset upfront and preparing in advance for this disruption will alleviate a majority of the discomfort of showing a home.
OBTAIN A HOME WARRANTY
We recommend securing a home warranty to all our clients. Home protection plans can increase the marketability of a home by providing an extra “peace of mind” that competing homes may not have. Warrantied homes sell up to 60% faster than non-warrantied homes and sell for about 3% more, on average, according to a study by the National Home Warranty Association.
ORDER A PRE-APPRAISAL AND INSPECTION
The benefits of ordering an appraisal and inspection before initially listing the home can make the entire marketing process move smoother and quicker. Some of those benefits are:
- Establishes an objective home value (via a third party).
- Validates the list price, therefore, less likely the buyer will discount the “asking price.”
- Creates awareness and verification of the condition of the home.
- Anticipates potential problem areas that give you the chance to repair issues at competitive rates, versus having to pay extra for a rush job before closing.
- Can save critical time between the contract and closing by having potential problems taken care of ahead of time.
PREPARE THE EXTERIOR OF THE HOME
The exterior of the home is overlooked so often. Stand back at the street and take a good, hard, critical look at your property. This is a prospective buyer’s first impression. Make sure that everything is clean, attractive and repaired. We have a complete checklist in our pre-selling guide but here are a few of the top tips we recommend:
- Mow and trim the lawn; trim trees and bushes; pick up trash
- Remove toys and old furniture from the yards
- Power wash the exterior
- Pay particular attention to the condition of your front door. Sweep around the door, make sure the porch light is working, remove dirt and cobwebs above the door, repair or replace the front door if it is in a bad condition.
- Purchase a new welcome mat
- Check your house numbers: are they straight? Any numbers missing?
- Add a vibrant pot of flowers or a small potted tree to the front of your home to make it fresh and inviting.
Obviously, the interior of the home is where the prospective buyers will spend most of their time. While the whole house needs to be in clean, good condition there are two areas of the home that potential buyers will remember the most: The Kitchen and the Bathrooms.
- Consider investing a few dollars in updating parts of your kitchen if it is worn or outdated. A new sink/faucet and new cabinet knobs may give you a big return on your investment. The kitchen needs to look clean, airy, and updated more than any other part of the house.
- Purchase new towels, bath rugs and shower curtains for your bathrooms from the dollar store. Remove any personal items and keep in a plastic container beneath the sink or in a closet.
- Make sure all appliances in the kitchen are in good, working order.
- Remove as many personal items from around the house as possible, especially if you have a lot of photographs or collectibles. You want the buyer to envision their family in the home.
- De-clutter the home.
- Wash baseboards, remove scuff marks and do any touch-up work on the walls and ceilings.
- Don’t forget to look at light fixtures! Replace light bulbs and remove cobwebs.
- Clean windows and blinds.
- Put out fresh flowers or a scented candle before a showing.
True story: Several years ago an acquaintance put their home on the market. The home was very nice with a newly renovated basement. After several months of numerous showings but no offers, they decided to renovate their kitchen as it was outdated compared to the rest of the house. They spent roughly $800 to replace the counter tops and put in an upgraded sink and faucet, doing the work themselves. Within a week they received an offer near their asking price, and walked away with a higher purchase price than they had expected. That $800 investment turned into a sale and who knows how many thousands in a higher purchase price.
Complete checklists are readily available online or through us. We would be happy to provide you with more detailed lists in our Pre-Selling Guide. Taking the time to spend a few dollars and a few hours to prepare your home puts you in the best position to receive top dollar for your home. Even if you spend a few hundred dollars to prepare, the benefit could mean a higher purchase price. Nothing is guaranteed, but it certainly does not hurt to give yourself the best possible outcome!
If you are looking to sell your home, I (Susanna) and my team would be honored to have the opportunity to work with you. Contact me at firstname.lastname@example.org to receive a free copy of our Pre-Selling Guide or to set up a time to meet.